Google Analytics 4 on WordPress Websites

Google discontinued the older version of Google Analytics on July 1, 2023, so anyone wanting to use Google Analytics nowadays must register a new Google Analytics 4 property.

Google Analytics 4 is a new property that’s designed to provide more accurate reports for businesses while protecting user privacy.

GA4 offers more powerful and flexible reporting capabilities, including a revamped user interface and improved data visualization tools. It also provides predictive metrics and insights to help you make data-driven decisions.

With GA4, you can track user interactions on both websites and mobile apps, allowing you to see how users move between these platforms. This is particularly useful in today’s multi-device and multi-channel world.

If you plan to implement Google Analytics 4, it’s essential to review Google’s official documentation and consider how the new features and tracking methods can benefit your specific analytics needs and business goals.

An easy and seamless to integrate your WordPress website with Google Analytics 4 using Google Site Kit plugin.